Gray Digital Group is a full service digital marketing agency in San Antonio, TX.
Gray Digital Group works with clients all over the country. Our client base is comprised of large national health systems, small to medium-sized businesses, law firms and non-profits.
In the previous post, we discussed about how Twitter can help reach out to a global audience. The tweets and retweets (if any) help in generating more support from people, all over the world. It is an instrument that connects organizations with their target audience. read more
Nonprofits have a set of unique requirements including content management that is often integrated with other activities such as fundraising, constituent management, e-mail list management, advocacy, etc. They require more content on their website as it helps raise funds and generate support. However, several nonprofits read more
Often referred to as a microblogging service, Twitter is a social networking site that allows its users to send and receive messages or “tweets”, as they are called. It’s a free tool that can transform the approach of nonprofits to fundraising. As a beginner, you read more
After years of research, web analysts have concluded that there is a technological gap between the present internet culture and nonprofits. Some smaller nonprofits still are of the view that internet is an expensive medium and requires a lot of expertise. Therefore, they are a read more
With concepts like e-commerce, the online world is creating a new economic network where the exchange of goods and services is quick and convenient. E-commerce, in fact, has now transformed into the main virtual shopping street of the world. Before explaining how e-commerce can read more
Inhabitants of the nonprofit world often overlook the importance of branding as they find it in uneven margins of their mission. They don’t understand that they need to build a strong brand value if they want to thrive. Here are some common myths that have read more
In such competitive times, nonprofits have to explore every possible opportunity to connect with people and raise awareness as well as money for their causes. Social media and other online tools offer an assortment of opportunities to nonprofit organizations so that they can share their read more
Fundraising is the lifeline of any nonprofit organization and the internet is the best option to connect with fundraisers and donors. The medium allows nonprofits, donors and fundraisers to come under the same roof and promote a common cause. There are a variety of ways read more
Nonprofits generally have great reverence for the kind of work they do, for their goals and causes. They survive on the community spirit of people and their generous donations. This way, it becomes extremely important for them to reach out to a global audience and read more
Social media has become a platform that facilitates conversation and can help increase the awareness of any brand and organization. It serves as one of the channels of marketing communication, using which organizations can effectively implement their marketing strategies and campaigns. Various social read more