By Brooke McMillan We know that the “pay to play” is here to stay with Facebook, but what is your nonprofit choosing to promote? What are you boosting and why? What should you be spending your donors’ hard earned money on anyway? Take a look read more
Even the largest of organizations had to start their Facebook communities from scratch. The scramble to gain followers can cause many an online community manager to turn into an obsessive ball of anxiety. Before you start your online presence, I charge you to think for read more
This is part two of a three part series about communication strategy. This information is largely adapted from a paper I wrote for a class taught by Peter Schechter of Chlopak, Leonard, Schechter and Associates at The George Washington University. As the technological advances change they read more
You may be considering abandoning your website in favor of a business page on Facebook. In a word (or really a contraction): don’t. Sure there are some factors supporting a switch like the development of Facebook apps that can be used to promote your association. But they read more
It seems like just about everyone has a Twitter, Facebook, LinkedIn, Pintrest, Instagram, Tumblr, YouTube, etc. Organizations rush to have a foot in every social media door. But that isn’t necessarily a good strategy. Social media is a commitment. You can’t just post willy-nilly and expect read more
