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Online Fundraising Techniques

Posted on 18th May 2010 by Timothy Spell
By Admin |May 18th, 2010

Fundraising is the lifeline of any nonprofit organization and the internet is the best option to connect with fundraisers and donors. The medium allows nonprofits, donors and fundraisers to come under the same roof and promote a common cause. There are a variety of ways that can be used by nonprofit organizations to raise funds online. These are:  


Social Fundraising
Your social network, which includes your family and friends, can be the primary source for gaining support and raising funds. Social media makes it easy for you to connect with your social circle. Using social networking sites like Facebook, Twitter, MySpace, etc helps in informing people about your organization’s fundraising efforts. You can create a separate account on these websites in order to allow your friends to follow your fundraising experiences and post messages to your account.  


Using free fundraising websites for nonprofits.
Websites like JustGiving make it easy for nonprofits to raise funds online. All you have to do is to create a fundraising page, which requires just a few minutes, and then you are ready to track your fundraising goals. Fundraising websites for nonprofits also aid in collecting credit card donations which, in fact, is more convenient for your donors.  


Using additional applications
You can turn your fundraising ideas into an experience everyone would want to follow. Understand one thing that fundraising is not just about asking for money, but also about raising awareness, generating response and making people follow your activities.  


You can use free blogging services like WordPress that help widen your reach and inform people about your organization’s activities. Once you have done that, blogging, tweeting and posting messages about your fundraising experience can help you accomplish your fundraising goals. This will make your followers build a stronger connect with your organization.  

You can also use your website design to provide them with some additional information about your organization. Make sure that your website has a simple navigation system so that the user feels comfortable finding information. Your website design should also comprise of an easy-to-find ‘donate’ tab to make it easy for people to contribute for the cause.

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