Gray Digital Group is a full service digital marketing agency in San Antonio, TX.
Gray Digital Group works with clients all over the country. Our client base is comprised of large national health systems, small to medium-sized businesses, law firms and non-profits.
This is part one of a three part series about communication strategy. This information is largely adapted from a paper I wrote for a class taught by Peter Schechter of Chlopak, Leonard, Schechter and Associates at The George Washington University. When you hear nonprofit association director read more
Websites are not built by the people who routinely use the website, but by the nonprofit or company who owns the site itself. This disconnect can create frustration for visitors and site owners alike. In this post we will share a lesson learned on correcting read more
Just about all of the associations we work with have an annual conference. While we have a thorough conference management system available, we still get interesting custom requests. Most recently we were asked to create one of those hover and click maps, like what you read more
For the past few months we have been working internally on a Raytha — a new CMS based on Microsoft .NET ASP.NET MVC. The CMS is still several months away from a beta launch, but we’ve made enough progress to start letting the world read more
Most of our clients have one big conference a year and one or two smaller meetings / events. These conferences are generally bring in much of the revenue to fund the associations annual operating budget. Our conference management software helps by automating many of the read more
Depending on who you ask, $90,000 could be a ton of money or it could just be a drop in the bucket. To most of our association clients, $90,000 would mean enough money to hire a moderately well skilled staff member and cover their overheads read more
Whether it was at a conference you planned or one you attended (or you’re thinking back to college lectures), we’ve all experienced the he-should-be-interesting-yet-he-is-extremely-dull speaker. You do not want any of those at your next conference or event—no one comes hoping to be read to. read more
Sitefinity is an enterprise level content management system and many of our clients have chosen to go with it at our recommendation. As thrilled as these clients are with all the great features of Sitefinity, many of them have expressed their dissatisfaction with Sitefinity’s search read more
I have a confession. I’m “somewhat” of a picky person. As a child that aspect of my personality was reflected in food preferences—I wouldn’t eat anything green (or red, orange, yellow, blue, purple…). Basically I stuck to cheddar cheese and white bread. Now that my read more
We’ve received a lot of positive feedback on our most recent blog post 4 Reasons to Focus on Member Retention. But many of you are having trouble with the idea of not actively recruiting. So it is time to start thinking of retention and recruitment as crossroads; I’ve read more