SEO or Search Engine Optimization techniques have proved to be one of the most cost-effective methods of online marketing. They help businesses enhance the visibility of their websites in search engine result pages, thereby giving them a chance to attain a wider reach. An increase read more
SEO or search engine optimization is the most lucrative option for promoting your nonprofit website. It is, in fact, one of the best advertising strategies available over the World Wide Web. This form of advertising can give you great returns and help you get better read more
Search Engine Optimization or SEO is one of the best methods used by several organizations that aspire to create a dominant online presence. The process can significantly improve page ranks in search engine results and thereby help enhance the visibility of your nonprofit’s website. read more
Mentioned below are a few points that can help you create a successful marketing strategy: Identify Your Target Audience Recognize the consumer group you want to reach. Characterize the demographics of your supporters, volunteers and donors. Implement marketing strategies that allow you to read more
The marketing world is swarming with ideas and people the world over are swamped with information. This makes it difficult for them to identify and recognize an organization. Since nonprofits need to promote their organization’s mission and ideas, it becomes important for them to establish read more
Nonprofits have a set of unique requirements including content management that is often integrated with other activities such as fundraising, constituent management, e-mail list management, advocacy, etc. They require more content on their website as it helps raise funds and generate support. However, several nonprofits read more
After years of research, web analysts have concluded that there is a technological gap between the present internet culture and nonprofits. Some smaller nonprofits still are of the view that internet is an expensive medium and requires a lot of expertise. Therefore, they are a read more
