NonProfit CMS joins Gray Digital Group

Gray Digital Group is a full service digital marketing agency in San Antonio, TX.

Gray Digital Group works with clients all over the country. Our client base is comprised of large national health systems, small to medium-sized businesses, law firms and non-profits.

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Marketing For Nonprofits: Part 2

Posted on 3rd June 2010 by Timothy Spell
By Admin |June 3rd, 2010

Mentioned below are a few points that can help you create a successful marketing strategy:  

Identify Your Target Audience
Recognize the consumer group you want to reach. Characterize the demographics of your supporters, volunteers and donors. Implement marketing strategies that allow you to reach these groups.  

Plan A Communication Strategy
You can plan your communication strategy by developing a timeline for your events, newsletters, press releases and other marketing endeavors. Make sure that these goals are tangible.  

Create A Visual Identity
Communicating with words is not enough; you have to communicate visually with the audience in order to make your organization easily identifiable. Make sure that you display your organization’s name and logo on brochures, newsletters and reports. A well-designed logo will further strengthen the identity of your organization.  

Use A Variety Of Messages
People tend to remember messages that are reiterated via different communication channels. This effectively captures the essence of the message and helps them easily recognize the organization.  

Use Multiple Communication Strategies
Different people respond to different approaches. Employing multiple communication tactics for varied audiences can significantly help hit the right target. You may use phone calls, e-mails, letters, newsletters, press releases or other communication tools to communicate with your audience.  

Develop A Stronger Base
Creating and raising awareness and visibility is a slow, but sure process to develop a stronger network. Don’t deviate from the track. Show consistent and persistent performance.  

Tell Your Audience About Your Mission
Let your supporters and donors know about your activities through your newsletters, press releases and website. Spell out different ways in which donations can be made and how these donations can help support your mission. This will help build a stronger relationship between you and your target audience.

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