NonProfit CMS joins Gray Digital Group

Gray Digital Group is a full service digital marketing agency in San Antonio, TX.

Gray Digital Group works with clients all over the country. Our client base is comprised of large national health systems, small to medium-sized businesses, law firms and non-profits.

Our Location

117 W Mistletoe Ave, San Antonio TX 78212

Office: (210) 820-0566
Fax: (210) 829-8361

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Archive for the ‘Industry Insights’ Category

Part Two: Stakeholder Involvement

Posted on March 27th, 2013 by Tim Spell
By Admin |March 27th, 2013

This is part two of a three part series about communication strategy. This information is largely adapted from a paper I wrote for a class taught by Peter Schechter of Chlopak, Leonard, Schechter and Associates at The George Washington University. As the technological advances change they read more

Adding a Vendor / Exhibitor Map to Your Website

Posted on February 14th, 2013 by Kunal Johar
By Admin |February 14th, 2013

Just about all of the associations we work with have an annual conference.  While we have a thorough conference management system available, we still get interesting custom requests.  Most recently we were asked to create one of those hover and click maps, like what you read more

Could Your Professional Society Use $90 Grand Boost?

Posted on January 28th, 2013 by Tim Spell
By Admin |January 28th, 2013

Depending on who you ask, $90,000 could be a ton of money or it could just be a drop in the bucket.  To most of our association clients, $90,000 would mean enough money to hire a moderately well skilled staff member and cover their overheads read more

How to Avoid a Read-Off-the-Slide Conference Speaker

Posted on January 23rd, 2013 by Tim Spell
By Admin |January 23rd, 2013

Whether it was at a conference you planned or one you attended (or you’re thinking back to college lectures), we’ve all experienced the he-should-be-interesting-yet-he-is-extremely-dull speaker. You do not want any of those at your next conference or event—no one comes hoping to be read to. read more

A Simple Way to Deter Event Registration Abandonment

Posted on January 11th, 2013 by Tim Spell
By Admin |January 11th, 2013

I have a confession. I’m “somewhat” of a picky person. As a child that aspect of my personality was reflected in food preferences—I wouldn’t eat anything green (or red, orange, yellow, blue, purple…). Basically I stuck to cheddar cheese and white bread. Now that my read more

4 Methods for Recruiting while Focusing on Retention

Posted on December 19th, 2012 by Tim Spell
By Admin |December 19th, 2012

We’ve received a lot of positive feedback on our most recent blog post 4 Reasons to Focus on Member Retention. But many of you are having trouble with the idea of not actively recruiting. So it is time to start thinking of retention and recruitment as crossroads; I’ve read more

4 Reasons to Focus on Member Retention

Posted on December 12th, 2012 by Tim Spell
By Admin |December 12th, 2012

It is already mid-December which means it is time to start thinking forward to what will be most important in 2013! And for associations, members should be top priority. So ask yourself, which is more important: member retention or recruitment? There are four reasons to read more

Binders Full of Awards

Posted on December 3rd, 2012 by Tim Spell
By Admin |December 3rd, 2012

While Mitt’s bragging about binders full of women, we’re eliminating binders full of awards! We may be a little late jumping on the political joke bandwagon, but it was hard to resist. We’ve actually been thinking about binders a lot lately after one of our read more