This is part two of a three part series about communication strategy. This information is largely adapted from a paper I wrote for a class taught by Peter Schechter of Chlopak, Leonard, Schechter and Associates at The George Washington University. As the technological advances change they read more
Just about all of the associations we work with have an annual conference. While we have a thorough conference management system available, we still get interesting custom requests. Most recently we were asked to create one of those hover and click maps, like what you read more
For the past few months we have been working internally on a Raytha — a new CMS based on Microsoft .NET ASP.NET MVC. The CMS is still several months away from a beta launch, but we’ve made enough progress to start letting the world read more
Most of our clients have one big conference a year and one or two smaller meetings / events. These conferences are generally bring in much of the revenue to fund the associations annual operating budget. Our conference management software helps by automating many of the read more
Depending on who you ask, $90,000 could be a ton of money or it could just be a drop in the bucket. To most of our association clients, $90,000 would mean enough money to hire a moderately well skilled staff member and cover their overheads read more
Whether it was at a conference you planned or one you attended (or you’re thinking back to college lectures), we’ve all experienced the he-should-be-interesting-yet-he-is-extremely-dull speaker. You do not want any of those at your next conference or event—no one comes hoping to be read to. read more
I have a confession. I’m “somewhat” of a picky person. As a child that aspect of my personality was reflected in food preferences—I wouldn’t eat anything green (or red, orange, yellow, blue, purple…). Basically I stuck to cheddar cheese and white bread. Now that my read more
We’ve received a lot of positive feedback on our most recent blog post 4 Reasons to Focus on Member Retention. But many of you are having trouble with the idea of not actively recruiting. So it is time to start thinking of retention and recruitment as crossroads; I’ve read more
It is already mid-December which means it is time to start thinking forward to what will be most important in 2013! And for associations, members should be top priority. So ask yourself, which is more important: member retention or recruitment? There are four reasons to read more
While Mitt’s bragging about binders full of women, we’re eliminating binders full of awards! We may be a little late jumping on the political joke bandwagon, but it was hard to resist. We’ve actually been thinking about binders a lot lately after one of our read more
