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Marketing Strategies For Nonprofits

Posted on 11th June 2010 by Timothy Spell
By Admin |June 11th, 2010

Marketing is the process that helps you create value for your customers and build stronger relationships. When employed fully, marketing strategies can significantly help garner support for a nonprofit.

Following are a few points on marketing strategies for nonprofits that can help you create an effective marketing campaign for your organization:


Free SEM Programs
SEM or Search Engine Marketing is a form of online marketing that seeks to promote websites by enhancing their visibility in the search engine result pages. Several people confuse this term with search engine optimization (SEO). While SEO is time-consuming, SEM bears instant fruits.

There are manifold programs available under this category, which when used can deliver effective marketing results without spending much. One such program is that of Google. Google Grant provides free advertising on the search engine and helps promote nonprofit websites, while paving way for the achievement of their goals. When a user searches for a specific keyword on Google, Google AdWords ads appear just next to the search results. When the user clicks on any one of the ads, he is directed to the website being advertised.  Google Grants is an exclusive program for non-profits and it is possible to receive almost a half million dollars in donated advertising spend. For this reason Google Grants is one of the strongest marketing strategies for nonprofits.


E-mail Campaign
Many people are of the view that e-mail campaigns are age old theories and have dried up. However, they are still used widely and are of great help. All you need to do is to make certain that all your email links land straight on your website’s homepage. This will significantly help in optimizing your website for search engines.  Vertical Response is a e-mail marketing is a good provider for non profits, and has helpful information on marketing strategies for nonprofits using e-mail marketing.


Use Pictures And Videos
You might have a gallery of images and videos pertaining to a good job done by your staff and volunteers. Put them to better use by uploading them on the web. Add image tags to all your pictures so as to enhance your nonprofit website’s visibility in search results. Make use of You Tube’s additional features especially meant for nonprofits, while uploading your videos.


Seek Help From Online SEO Community
The online SEO community has always lent a helping hand to nonprofit organizations. So try getting maximum help from this community. This will definitely boost your SEO performance.

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