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Employing SEO Strategies To Improve Nonprofit Website’s Visibility

Posted on 8th June 2010 by Timothy Spell
By Admin |June 8th, 2010

SEO or search engine optimization is the most lucrative option for promoting your nonprofit website. It is, in fact, one of the best advertising strategies available over the World Wide Web. This form of advertising can give you great returns and help you get better leads for your organization.  

Several nonprofits face a dearth of resources while trying to spread the word about their organization. They have a low marketing budget but numerous things to promote. If your nonprofit falls under this category, you can use the search engine optimization process to divert more traffic towards your website.  

Despite having a great website with a wonderful design and excellent content, you may have no visitors and a zero page rank in the search engine result pages. This is primarily because you never realized the importance of SEO. Don’t consider it just a three-letter word as it can help you gain more supporters and improve your site’s visibility in the search engine results.  

As a novice, you can begin with writing SEO based articles. Several nonprofits overlook the importance of SEO articles and make having to put in extra effort an excuse. However, this is easy and requires little effort on your part. You can ask one of your volunteers to start a blog that will provide information about the organization and its activities. Thereafter, your staff and other volunteers can continue writing more articles. You may also add to your blog some pictures or videos pertaining to the work you have done so far. This will bring more credibility to the blog.  

Another way of enhancing the visibility of your website is exchanging links with other websites. You can exchange links with individuals or organizations that have a website and believe in your cause. You may also use one-way links by advertising your website’s URL on websites that match your wavelength. This will allow you to increase your page rank.  

Following both or any of the options mentioned above can significantly improve the rankings of your website or web pages. This, in turn, will bring in more money and supporters to your organization.

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