NonProfit CMS joins Gray Digital Group

Gray Digital Group is a full service digital marketing agency in San Antonio, TX.

Gray Digital Group works with clients all over the country. Our client base is comprised of large national health systems, small to medium-sized businesses, law firms and non-profits.

Our Location

117 W Mistletoe Ave, San Antonio TX 78212

Office: (210) 820-0566
Fax: (210) 829-8361

Part of Gray Digital Group

Front Cort / Wes Moore (Online Community using BuddyPress)

Strategy & Approach

Wes Moore, author of the book “The Other Wes Moore”, approached us in 2011 about building an online community for the followers of his book. The idea was to create an arena where people would be able to post their ideas, communicate and spur discussions about the book. This was a fairly complex project and we took a lot of time in the analysis stage to ensure the work-flow of the project was well thought and an intuitive to the end user. To the left are a few of the (many) wireframes that we put together for the project. In total we created over 15 unique views for the project.


Modern, clean and easy to find what you’re looking for was the main consensus of the design. We were able to utilize Wes Moore’s existing branding and styling guide to ensure the user experience was consistent. To the left are a few of the designs we put together based on the wireframes above.


NonprofitCMS used BuddyPress for this project. BuddyPress is a social networking layer built on top of the WordPress CMS. It is easy to use and scalable so that thousands (or potentially millions) of users can communicate seamlessly.