Strategy & Approach
With the goal of combining numerous web properties into one overarching vision, we admittedly were a bit overwhelmed at first with where to begin. After reading several hundred pages on their website, our strategists finally had an aha moment and determined a cocktail of technologies to suit SER’s needs. For the main website and microsites, the Sitefinity platform would be used. For chapter sites, WordPress’s multi-site mode would work. Memberclicks would be used for membership management / login / dues collection.
With the tools chosen, the next challenge was to come up with a way to organize the site’s content. SER has many publications and resources, but also has to act as an overall resource for its members. Balancing a showcase of their ecological restoration work with member benefits like a job board and publications became a mix of art, theory, and trial and error.
The final wireframes were on point with SER’s goals. For this project we created nearly 20 unique templates for each of the site types.