SEO or Search Engine Optimization has no quick fixes. It might take a few months. However, it will give excellent results. In the previous article, we discussed a few SEO techniques that can help your nonprofit website appear as one of the top rankers in search results. Here are a few more strategies that can be used to increase your page rank in organic search results:
Use Compelling Content
Compelling website content helps in engaging your reader with the information given on the website and keeps him in-tune with your organization’s activities. Moreover, well-structured web content assists SEO professionals in optimizing it effectively.
Inbound Links are considered to be a treasure for improving the SEO processs. Consider them as online recommendations to boost your organization’s popularity.
Create A Site Map
Creating and filing a sitemap allows users and SEO professionals find and index your nonprofit website content easily. It also makes site navigation easier and thus, assists in gaining better user reviews for the website as well as the organization.
Use Keywords in URLs
Using keywords in your URLs (Unique Resource Locators) and file names makes your URLs SEO-friendly and helps increase your website’s visibility in search engine result pages.
Optimize Other Documents
You can also use other assets on your website to further improve the page rank of your site. A list of these assets include documents in .doc or .pdf format, spreadsheets in .xls format, presentations, videos in .avi format, and pictures with .jpg, .gif or .png extensions.
Evaluate Your SEO Efforts
You need to evaluate your SEO efforts from time to time; else you will never know the status of your performance. This way, you will also be in a position to adjust your strategy, if required.