SEO or Search Engine Optimization techniques have proved to be one of the most cost-effective methods of online marketing. They help businesses enhance the visibility of their websites in search engine result pages, thereby giving them a chance to attain a wider reach. An increase in traffic diverted to your nonprofit website eventually helps in online fundraising.
Following are a few tips that can help your website rank higher in organic search results:
Identify Your Goals
Before starting with the search engine optimization process, identify your objectives. Good SEO requires focused and clear goals. Spend some time browsing your own website and review its presentation and functionality. Seek answers for questions like ‘Is the information on the website up-to-date?’, ‘Does the website allow people to make donations online?’, etc. Decide what you want your visitors to do on your website and accordingly add tabs to your website. For example, if you want to raise money through your nonprofit website, add a ‘Donate’ tab to the homepage and all other web pages. However, if you want to raise awareness about a cause, persuade people to subscribe to your newsletters.
Identify Your Target Market
Recognize your target audience. Don’t forget that your target audience includes potential donors, staff of the organization, present and past beneficiaries, and members of the press.
Select Appropriate Keywords
Choosing the right keywords is the first step towards making a successful SEO campaign. Organizations playing the SEO game have a list of top-priority keywords with the need to maintain a specific keyword density. To gain the SEO advantage, you also need to identify some good keywords that can help search engines present your website among the top rankers in search results.
Often referred to as ‘invisible text’, Meta tags are added to the HTML coding of your website which is to be analyzed by SEO professionals. They are used to spell out page descriptions, images and keywords.
Use Descriptive Page Titles
Page titles are considered significant when indexing content. Thus, it is better to use descriptive headlines to catch the attention of your audience. Make sure that you do not include content ID numbers to page titles.