This tip is worth at least $3,000—and several months of embarrassment. At least that’s how much it would have saved the ED of a local Nonprofit. For months, his website looked so bad that he had to ask new clients and donors not to visit read more
Everyone involved in fundraising should know the basic concept of an elevator pitch.
As more and more devices become web enabled, the importance of having a mobile website is greatly increasing. The iPhone changed the Internet landscape by giving mobile users a full web browser. In the short term, this meant that the entire web could be viewed read more
…your fancy new website is just like the fancy new workout equipment that you got for Christmas last year. Almost a year later, your recumbent bicycle now serves nicely as a catch-all for dirty clothes, magazines, and mail.
Many Nonprofit organizations that fight against exploitation of workers and various injustices here and abroad are running their offices like Third World sweatshops.
Who is responsible for fundraising in your organization? Is it the Executive Director? Is it the Development Director and her staff? If you said everyone, move to the front of the class. If not, you definitely need to put the coffee down.
The Law of Gravity that is. And it’s costing you big time. The Law of Gravity is the fundamental principle that describes a natural force that binds the universe together. You can work with it and accept it or ignore it at your own peril. read more
Picture this. A donor who likes to shift her funding every few years is looking to find information on “charities benefiting the homeless”. You have a terrific organization that specializes in that very mission. Unfortunately, your website is on page 33 in her Google Search. read more
Marketing is the process that helps you create value for your customers and build stronger relationships. When employed fully, marketing strategies can significantly help garner support for a nonprofit. Following are a few points on marketing strategies for nonprofits that can help you create an read more
SEO or Search Engine Optimization has no quick fixes. It might take a few months. However, it will give excellent results. In the previous article, we discussed a few SEO techniques that can help your nonprofit website appear as one of the top rankers in read more