Have a clean and pretty website means nothing if you are unable to distribute content and information on your Nonprofit’s website. One of the easiest ways to get content on your website is through the use of a Content Management System (CMS). The following are some tips and tricks for keeping your nonprofit user community engaged in your website.
Learn how to write (for the web)
Writing a regular blog article on the web is different than your high school English essays. You do not get points for large vocabulary words, rather for capturing your reader’s attention in a short amount of time. If you browse around my earlier blog articles on this site, you’ll see how I steadily progressed and got better. You can too! Here are some resources that could help:
A CMS let’s you make updates to your website with ease
Anyone who is not a web developer and is forced to try and update a website knows the struggles and perils of fixing an outdated website. A CMS is a standardized way for anyone in your organization to make updates with no technical knowledge required. No more HTML!
Have a content plan prior to writing any text
Though it is tempting to just start typing away, it’s important to address the underlying structure of your website content architecture. Having your information organized will help keep your readers coming back on a regular basis.
Keep your content fresh
I subscribe to about a dozen blogs right now that I read on a regular basis. Some authors publish content daily, twice a week or monthly. Every Monday morning I look forward seeing my regular updates. Keep your readers fulfilled and make sure that they get what they are looking for on your scheduled posting days. The most important thing is consistency. If you post once per month…continue posting once per month. From my experience…posting once a week is a great way to start.
Hire a nonprofit website design specialist
That’s what we are here for! NonprofitCMS specializes in creating beautiful websites that are maintainable by the staff at the nonprofit. No desire to maintain your website using the CMS? We can help there too. We charge a special nonprofit hourly rate of $37.50 to make content, picture and formatting changes to your website.